Help a child
For most parents, it is unimaginable that their child might not reach the age of five. However, this is the sad reality for some parents. Discover how you can make a big difference to a child's life.
Every single one of your child’s birthdays is a special occasion but for many children around the world it is their fifth birthday that is the biggest milestone to overcome.
It is a harsh reality for millions of children and their families around the world, every single year, that the child may not reach the age of five. All because of the effects of diseases like diarrhoea and pneumonia.
In developing countries, these diseases threaten the lives of babies and children. Over 40% of the under-five deaths occur within the first 28 days of a child’s life, the neonatal period. Many of the diseases that take lives are easily preventable through the simple act of handwashing with soap - one of the most low cost and effective ways of preventing disease. Although these containable diseases are avoidable, they continue to plague our most vulnerable communities every day.
Lifebuoy has been working with communities around the world, teaching families how to wash their hands on key occasions, like after using the toilet, and helping people to understand why soap matters.
Having already reached over 250 million people, Lifebuoy is on a mission to help 1 billion people adopt good health and hygiene habits by 2020. In South Africa, Lifebuoy launched the ‘School of 5’ programme, which aims to teach primary school children how to wash their hands properly with soap.
To ensure every child reaches 5, there is a need to address both the newborn period, when babies are most vulnerable to infections, and the primary school age, where children can stimulate conversation around handwashing at home.
In 2016, Lifebuoy aims to expand its neo- natal programmes, while continuing to build on the highly successful schools initiative, by partnering with communities and the government to significantly reduce the mortality rate of children under five in South Africa.
This Global Handwashing, Day: 15th October 2015, Lifebuoy features a real-life social experiment to highlight the importance of handwashing and sanitation. In the short film, we see pregnant mother-to-be, Sangrahi, receive a surprise message from her unborn child, Chamki, thanking her mother for practising the simple but life-changing habit that can help ensure her survival. Take a look for yourself in the film above and join our mission to teach this very important lifesaving habit.
The simple act of handwashing with soap can make a huge difference, so make sure you teach your children:
When to wash your hands:
Before eating breakfast
Before eating lunch
Before eating dinner
After using the toilet
After taking a bath
How to wash your hands:
Wet your hands
Apply LIFEBUOY soap
Rub your palms together
Interlock your fingers
Clean underneath your nails
Place one hand on top of the other and rub them together
Rinse with running water and repeat