the freedom to play and learn
For the future generations, in addition to education, experience is a key part of setting them up for their life ahead, and getting their hands a little dirty is part of obtaining that experience.
Learning through experience is not just about having fun, it’s essential to child development. Most moms instinctively know that their children love to learn things through discovery by themselves and allow their little ones to play, explore and try new things both inside outside the home. Children don't just learn by being taught in a classroom, they learn by exploring, discovering and getting hands-on experience. This process of trial and error is vital to development.
Like moms, Omo’s Dirt is Good campaign recognises that experience is extremely important and helps to encourage play globally. The Dirt is Good initiative wants to join forces with moms worldwide to ensure that children get the experience they so critically need. For this reason, Dirt is Good has built natural playgrounds around the world, designed to encourage children to play with great imagination. In China, Omo’s Dirt is Good campaign brings sports facilities to the 47% rural schools that don’t have such facilities. In Brazil, schools are competing for an annual Omo / Dirt is Good "Kids Can Play" seal that promotes an experience-based education. The brand furthermore hosts dirt and creativity festivals, such as the ‘Festival de Infancia’ in Spain or the ‘Children’s Arts Festival in Kala Goda’ in India.
So much more than just a catchphrase, ‘Dirt is Good’ is a belief in a way of life and in how we choose to bring up our children. Next time you're out with your child, visit a playground, play a game, roll around and get your hands a little dirty. Trust us, you won’t regret it.