Help our children
create their brightfuture
Every morning millions of South African children head to school with big dreams. Unfortunately, for many, the odds are against them. Every day, diseases, poor sanitation and lack of infrastructure get in the way of our children’s high hopes.
We believe there has never been a better time to create a better future for our children. Where every child in South Africa can grow up healthy and happy.
At Unilever we're committed to improve the lives of millions of South African children through The brightFuture Schools Programme.
The campaign launched with an art exhibition where young school children from local Primary Schools shared their dreams for the future. The purpose of the exhibition was to raise awareness of how the ambitions of South African children are sometimes beyond their reach, due to circumstances out of their control, such as dental decay, poor sanitation, scarce maths and sciences education resources and deadly illnesses from poor hygiene.
Gauteng MEC for Education, Panyaza Lesufi who attended the event, said, “Through this partnership, we welcome the commitment of Unilever and UNICEF in this endeavour. We need to do all we can to give young people the skills and education they need to reach their full potential. There must be no child in South Africa who can't realise their dreams due to limitations that can be defeated.”
With the help from the following brands they are already hard at work to create a brightFuture in South Africa.
To date, Domestos provided improved sanitation for 483 000 South African school children through the “Cleaner Toilets, Brighter Future” and Germ-busters Club programmes. Lifebuoy’s ‘School of 5’ programme has educated over 2 million children on essential hygiene habits. OMO Fast Kids Maths has provided Maths literacy education to over 184 000 children. Pepsodent has reached over 100 000 children and their families with oral hygiene education.
The brightfuture Schools Programme will start in 31 schools in KZN, Eastern Cape, Gauteng and Limpopo over the next five months. It will integrate the Domestos and Lifebuoy health and hygiene programmes, a new oral hygiene programme from Pepsodent and the popular OMO Fast Kids Maths programme. Children will complete a 21-day syllabus where they will receive products and content to complete tasks at school and at home with their families.
In 2017 Unilever, together with partners UNICEF and the Department of Basic Education, aim to roll out this programme to even more schools with a goal of reaching over a million children in Grade 0 and Grade 1 per year over the next few years.
When you choose Unilever brands you are helping to create a bright future for generations to come.
3 easy ways you can help make a big difference:
- Share a tweet of support using #brightFutureSA showing your support
- Visit our Facebook Page and share one of the #brightFutureSA posts.
- See how Domestos and OMO are helping to create a bright future in South Africa and find out how you can get involved.