Helping Young People
Build Body Confidence and Self-Esteem
Did you know that 8 out of 10 girls with low body confidence are so concerned with the way they look that they opt out of important life activities? Together we believe we can make a difference and Dove is already working to help make girls unstoppable.
Dove has a vision of a world where beauty is a source of confidence, not anxiety.We believe no girl should be held back in life because of anxiety about how she thinks she looks. Beauty is expressed in different forms. Yet only 11% of girls globally would refer to themselves as ‘beautiful’. Low body confidence and poor self-esteem can have a damaging effect that seriously limits girls’ potential.
When girls hold themselves back because they don’t feel comfortable about the way they look, society misses out. A global study commissioned by Dove revealed that 8 out of 10 girls opt out of important life activities because they’re worried about the way they look. Studies in Finland, China and the U.S. show that girls’ relationship with the way they look has an impact on their academic performance: girls who think they are overweight, irrespective of their actual weight, have lower grades. And the negative impact of low body confidence continues later on in life, with 17% of women claiming they won’t go to a job interview and 8% missing work on days when they feel bad about the way they look.
Dove believes beauty should be a source of confidence, not anxiety so that girls can grow up to be confident and active members of society. The ‘Change One Thing’ film brings to life body confidence issues faced by the young people today:
Through the Dove Self-Esteem Project, we’re working to ensure the next generation grows up enjoying a positive relationship with the way they look to help our young people all around the world raise their self-esteem and realise their full potential.
Dove has helped more than 19 million young people build self-esteem
Through the Dove Self-Esteem Project,we’re working to ensure the next generation grows up enjoying a positive relationship with the way they look to help our young people all around the world raise their self-esteem and realise their full potential.
Dove’s school workshop programmes, such as Confident Me, have reached millions of young people around the world with our self-esteem education. The Youth Leader programme Free Being Me, launched in conjunction with the World Association of Girl Guides and Girl Scouts, has helped over 2.5 million young people learn about body confidence through fun and interactive activities across 125 countries.
Overall, the Dove Self-Esteem Project has reached over 19 million young people to date in 138 countries around the world. But it doesn’t end there. As part of our Unilever Sustainable Living Plan, Dove is committed to reach 20 million more by 2020.
A bright future has already begun
By choosing Dove, we can work towards a world where even more girls develop the confidence to become unstoppable and where confidence is the real beauty. Whether you’re a parent, a teacher, a youth leader or a family friend, we have the tools to help you to make a difference.
Here are four ways you can make a difference to a girl’s confidence and raise her self-esteem:
- Visit’s the Dove Self-Esteem site to explore articles and activities designed for you and your daughter. You will find action checklists to help structure your conversations and focus on activities that will help you support her in the best way.
- Watch & share the Dove Legacy film to help raise awareness about how sensitive children are to their parent’s body confidence and belief systems.
- If you’re a youth leader or mentor you can download our activity guide to teach girls how to build body confidence.
- If you’re a teacher, Dove has a selection of session tools available to use in school. Visit the teaching resources page to find out more.
When you choose Unilever, you help create a bright future.